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Effect of Traditional Village Landscape Genes on Tourists’ Image Construction: Case Study of Zhangguying Village
LIU Ruirui, LIU Peilin, SHEN Xiuying, ZHOU Wenlong
Journal of Resources and Ecology, 2024, 15(3): 587-600.   DOI: 10.5814/j.issn.1674-764x.2024.03.007

Path Gender Age Number of trips Place of residence
Male Female ≤30 yr >30 yr First-time traveler Repeat traveler Inside Yueyang City Outside Yueyang City
H1 0.619*** 0.692*** 0.644*** 0.657*** 0.667*** 0.626*** 0.574*** 0.685***
H2 0.324*** 0.362*** 0.339*** 0.368*** 0.385*** 0.422*** 0.306** 0.342***
H4 0.608*** 0.607*** 0.570*** 0.606*** 0.529*** 0.619*** 0.638*** 0.596***
H5 0.416*** 0.367*** 0.332** 0.354** 0.396*** 0.417*** 0.374** 0.341**
H6 0.364*** 0.321*** 0.390** 0.390*** 0.379** 0.341** 0.377** 0.367**
“丰”-shaped zigzag structure 0.797*** 0.803*** 0.727*** 0.876*** 0.764*** 0.925*** 0.894*** 0.785***
Filial piety 0.795*** 0.688*** 0.724*** 0.744*** 0.722*** 0.771*** 0.858*** 0.692***
“回”-shaped courtyard layout 0.757*** 0.679*** 0.701*** 0.729*** 0.679*** 0.835*** 0.665*** 0.729***
“Dragon”-shaped mountain layout 0.719*** 0.675*** 0.714*** 0.665*** 0.702*** 0.645*** 0.581*** 0.715***
Cultural images 0.755*** 0.729*** 0.686*** 0.791*** 0.717*** 0.847*** 0.661*** 0.768***
Spatial images 0.783*** 0.727*** 0.766*** 0.756*** 0.746*** 0.776*** 0.706*** 0.770***
Landscape images 0.745*** 0.788*** 0.757*** 0.741*** 0.712*** 0.850*** 0.738*** 0.753***
Architectural images 0.787*** 0.736*** 0.720*** 0.792*** 0.788*** 0.705*** 0.690*** 0.777***
Pleasure 0.854*** 0.756*** 0.809*** 0.817*** 0.797*** 0.861*** 0.815*** 0.812***
Comfort 0.818*** 0.727*** 0.712*** 0.831*** 0.766*** 0.781*** 0.732*** 0.776***
Satisfaction 0.936*** 0.941*** 0.929*** 0.949*** 0.925*** 0.992*** 0.961*** 0.928***
Revisit willingness 0.786*** 0.754*** 0.735*** 0.808*** 0.755*** 0.836*** 0.792*** 0.754***
Willingness to recommend 0.955*** 0.916*** 0.918*** 0.950*** 0.930*** 0.938*** 0.976*** 0.918***
Table 10 Multicluster analysis of path coefficient results
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