Journal of Resources and Ecology

Effect of Traditional Village Landscape Genes on Tourists’ Image Construction: Case Study of Zhangguying Village

LIU Ruirui, LIU Peilin, SHEN Xiuying, ZHOU Wenlong

Journal of Resources and Ecology, 2024, 15(3): 587-600. DOI: 10.5814/j.issn.1674-764x.2024.03.007

Basic information	Category	Proportion (%)
Gender	Male	48.0
Gender	Female	52.0
Age	Under 18 years	11.4
	18-30 years	36.0
	31-55 years	44.2
	56-65 years	6.7
	Over 65 years	1.8
Educational attainment	High school or below	23.4
	College	15.8
	Undergraduate	36.8
	Graduate degree or above	24.0
Occupation	Institution	20.2
	Corporate employee	27.2
	Student	27.2
	Businessman	12.6
	Retired	5.5
	Freelancer	7.3
Monthly income	≤3000 yuan	29.5
	3001-5000 yuan	20.2
	5001-10000 yuan	31.6
	>10000 yuan	18.7
Number of trips	First-time traveler	76.3
Number of trips	Repeat traveler	23.7
Place of residence	Yueyang City	27.5
	Hunan Province (except Yueyang City)	60.5
	Outside Hunan Province	12.0

Table 2 Respondents’ demographic characteristics

Other figure/table from this article

Fig. 1 Effects of traditional village landscape genes on tourists’ image construction
Fig. 2 Map of Zhangguying Village
Table 1 Landscape gene recognition and extraction in Zhangguying Village
Table 3 Reliability and convergence validity results
Table 4 Validity results
Table 5 Conceptual model fit index
Table 6 Model path analyses and hypotheses validation results
Table 7 Mediating effect test results
Table 8 Mediating effect results
Table 9 Summary of fit indicators for the multicluster SEM
Table 10 Multicluster analysis of path coefficient results
Fig. 3 Path coefficient diagram of the Zhangguying Village SEM