Journal of Resources and Ecology

Effect of Traditional Village Landscape Genes on Tourists’ Image Construction: Case Study of Zhangguying Village

LIU Ruirui, LIU Peilin, SHEN Xiuying, ZHOU Wenlong

Journal of Resources and Ecology, 2024, 15(3): 587-600. DOI: 10.5814/j.issn.1674-764x.2024.03.007

Facet	Index	Estimate	AVE	CR	α
Landscape genes	“Dragon”-shaped mountain layout	0.689	0.543	0.825	0.823
	“丰”-shaped zigzag building structure	0.807
	“回”-shaped courtyard centered around a patio	0.713
	Filial piety	0.732
Cognitive images	Architectural image	0.762	0.566	0.839	0.837
	Cultural images	0.742
	Spatial images	0.757
	Landscape images	0.748
Affective images	Pleasure	0.812	0.623	0.768	0.769
Affective images	Comfort	0.766	0.623	0.768	0.769
Overall images	Satisfaction	0.938	0.785	0.916	0.906
	Revisit willingness	0.767
	Willingness to recommend	0.942

Table 3 Reliability and convergence validity results

Other figure/table from this article

Fig. 1 Effects of traditional village landscape genes on tourists’ image construction
Fig. 2 Map of Zhangguying Village
Table 1 Landscape gene recognition and extraction in Zhangguying Village
Table 2 Respondents’ demographic characteristics
Table 4 Validity results
Table 5 Conceptual model fit index
Table 6 Model path analyses and hypotheses validation results
Table 7 Mediating effect test results
Table 8 Mediating effect results
Table 9 Summary of fit indicators for the multicluster SEM
Table 10 Multicluster analysis of path coefficient results
Fig. 3 Path coefficient diagram of the Zhangguying Village SEM