Journal of Resources and Ecology

Effect of Traditional Village Landscape Genes on Tourists’ Image Construction: Case Study of Zhangguying Village

LIU Ruirui, LIU Peilin, SHEN Xiuying, ZHOU Wenlong

Journal of Resources and Ecology, 2024, 15(3): 587-600. DOI: 10.5814/j.issn.1674-764x.2024.03.007

Path	Outcome
H7: Landscape genes→Cognitive images→Overall images	Fully mediating role
H8: Landscape genes→Affective images→Overall images	No mediating role
H9: Landscape genes→Cognitive images→Affective images→Overall images	Chain mediating role

Table 8 Mediating effect results

Other figure/table from this article

Fig. 1 Effects of traditional village landscape genes on tourists’ image construction
Fig. 2 Map of Zhangguying Village
Table 1 Landscape gene recognition and extraction in Zhangguying Village
Table 2 Respondents’ demographic characteristics
Table 3 Reliability and convergence validity results
Table 4 Validity results
Table 5 Conceptual model fit index
Table 6 Model path analyses and hypotheses validation results
Table 7 Mediating effect test results
Table 9 Summary of fit indicators for the multicluster SEM
Table 10 Multicluster analysis of path coefficient results
Fig. 3 Path coefficient diagram of the Zhangguying Village SEM