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How Does ‘Traffic’ Turns into ‘Retention’? The Path of Sport Events Impacting Consumption Willingness
GUO Quanen, LIU Songying, KANGIN Helena Cationa, ZHANG Fan
Journal of Resources and Ecology . 2025, (5): 1294 -1305 .  DOI: 10.5814/j.issn.1674-764x.2025.05.004