How Does ‘Traffic’ Turns into ‘Retention’? The Path of Sport Events Impacting Consumption Willingness

GUO Quanen, LIU Songying, KANGIN Helena Cationa, ZHANG Fan

Journal of Resources and Ecology ›› 2025, Vol. 16 ›› Issue (5) : 1294-1305.

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Journal of Resources and Ecology ›› 2025, Vol. 16 ›› Issue (5) : 1294-1305. DOI: 10.5814/j.issn.1674-764x.2025.05.004
Resource Economics

How Does ‘Traffic’ Turns into ‘Retention’? The Path of Sport Events Impacting Consumption Willingness

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2025, 16(5): 1294-1305 https://doi.org/10.5814/j.issn.1674-764x.2025.05.004

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