Cultural heritage tourism is gaining more and more attention for the characteristics of cultural heritage. However, developing cultural heritage tourism needs local people’s support. This paper introduces the Stimulus-Organism-Response theory and proposes a research model about the relationships between subjective norms, personal norms, local people’s perceptions (i.e., economic, sociocultural, environmental perceptions), and their support intentions toward cultural heritage tourism. The results show that the subjective norms significantly affect local people’s perceptions and the individual’s support intention toward cultural heritage tourism. In addition, local people’s perceptions and personal norms positively influence their support intentions toward cultural heritage tourism. The results help us understand the influence factors of local people’s support intentions toward cultural heritage tourism and the influence mechanism. Thus this paper has provided some valuable theoretical and practical implications.

This study systematically explored the spatial evolution characteristics and influencing factors of China's educational tourism resources using a system of spatial analysis techniques. The results show that educational tourism resources can be divided into four types: historical sites, museums, science museums and technology venues, former residences of celebrities, and cultural and educational venues. Among them, former residences of celebrities account for the highest proportion at about 35%, while museums, science museums and technology venues account for the lowest proportion at only about 15%. Educational tourism resources present a condensed distribution trend, forming a “dual-core structure” with the Beijing-Tianjin-Hebei and Yangtze River Delta urban agglomeration as high-density cores. The probability distribution of educational tourism resources is spatially uneven, with distinct fractal characteristics. Hot spots gradually spread from the Yangtze River Delta to the western provinces, and the number of hot spots is increasing. Cold spots are mainly distributed in the southwest of China, and the number remains unchanged, while the phenomenon of polarization is becoming increasingly more prominent. The main factors affecting the distribution of educational tourism resources are as follows, listed in order of their intensity of influence: policy orientation > traffic conditions > tourism resource endowment > source market > social and cultural factors > natural factors. The findings will help in the high-quality development of China’s educational tourism.

Promoting the high-quality development of the tourism economy has become an important challenge. Based on panel data on 31 provinces in China during 2009-2019, this study uses spatial econometric and threshold regression models to analyze the spatial spillover effects and threshold characteristics of tourism industry agglomeration on the high-quality development of the tourism economy. The results show that the overall level of high-quality development of China’s tourism economy shows an upward trend, with differences between different regions. The agglomeration of tourism industry has a significant positive impact on the high-quality development of the tourism economy and shows strong spatial spillover effects. Further, the level of agglomeration has a double-threshold effect on the high-quality development of the tourism economy. Based on these results, we propose countermeasures to promote the coordinated and linked development of the tourism industry in different regions, providing important insights for further enhancing the high-quality development of the tourism economy in China.

The tourism industry, as a happiness-oriented industry, has great significance for enhancing the happiness of tourists. In the era of Happiness 2.0, tourists have shifted their focus from shallow needs for pleasure to deep needs for self-realization. Therefore, studying the relationship between tourism and happiness is indispensable. Based on the constructive-developmental theory, the mechanism of the impact of tourist involvement on the tourists’ authentic happiness was analyzed using the PERMA scale. The results show that: (1) Tourist involvement has a significant positive impact on tourist satisfaction and authentic happiness; (2) Tourist satisfaction has a significant positive impact on the tourists’ authentic happiness; (3) Tourist satisfaction plays a partial mediating role in the relationship between tourist involvement and authentic happiness. The research conclusions clarify the impact mechanism between tourist involvement, tourist satisfaction, and authentic happiness, which enriches our understanding of the impact of tourist activities on individual post-travel happiness. Furthermore, this study provides theoretical reference and practical suggestions for the self-development of tourists, as well as for guiding relevant enterprises and government departments to better enhance the tourists’ authentic happiness.