Journal of Resources and Ecology >
Tourists’ Willingness to Pay Conservation Fees: The Case of Hulunbuir Grassland, China
WANG Pengwei, E-mail: benpengwei@shnu.edu.cn |
Received date: 2021-11-29
Accepted date: 2022-05-20
Online published: 2023-04-21
Supported by
The National Natural Science Foundation of China(41301623)
With the continuous development of human society, population increase, resource consumption and environmental pollution are increasing day by day, and the environment and resources on which tourism depends for development are more and more seriously damaged, which seriously affects the sustainable development of tourism, especially in underdeveloped areas. Hulunbuir Grassland Ecological Function Zone is the national ecological function area in China; and it is also an important ecological security barrier in northern China. Methods of raising more funding to support the ecological conservation of the Hulunbuir grasslands, while also supporting the tourism sustainability, is an important problem. In this study, the Contingent Valuation Method (CVM) was used to explore the feasibility of collecting conservation fees from tourists in grassland tourism destinations in China, determine the reasonable amount of conservation fees and the factors influencing the amount of conservation fees by face-to-face questionnaire survey. The respondents of this study is tourists who had completed their travel and were about to leave Hulunbuir, and 567 valid questionnaires were collected. The results show that: (1) tourists have the potential to create environmental resources conservation funds, and it is feasible to raise conservation funds with tourists as the main source of payments; (2) the Hulunbuir grassland conservation fee should be set at 49 yuan, which is acceptable to most tourists and will not change the number of tourists; (3) Tourists’ socio-economic characteristics, travel characteristics and types of leisure activities have significant influences on the amount of conservation fees.
WANG Pengwei , YA Ji . Tourists’ Willingness to Pay Conservation Fees: The Case of Hulunbuir Grassland, China[J]. Journal of Resources and Ecology, 2023 , 14(3) : 656 -666 . DOI: 10.5814/j.issn.1674-764x.2023.03.019
Table 1 Descriptive statistics of respondent, trip characteristics and leisure activities |
Variable | Means | Leisure activities | Percentage of respondents who engaged in the activity (%) |
---|---|---|---|
Gender (1=male; 0=female) | 0.54 | Enjoying folk songs and dances or performances | 57 |
Age (1=[18, 24]; 2=[25, 44]; 3=[45, 64]; 4=65 or above 65) | 2.11 | Eating grassland food | 55.4 |
Education (1= college degree or higher; 0= below college degree) | 0.67 | Riding horses | 50.6 |
Annual income after taxes (1=below 30000; 2=[30000, 40000]; 3=[40001, 60000]; 4=[60001, 100000]; 5=above 100000 yuan) | 3.57 | Bonfires | 49.2 |
Residence of Inner Mongolia | 0.23 | Self-drive across the grasslands | 37.9 |
Residence of Beijing | 0.13 | Experiencing ethnic festivals | 33.9 |
Residence of Heilongjiang | 0.18 | Experiencing the life of herdsmen | 33.5 |
Travel experiences (1=less than 1 times a year; 2=1 to 2 times a year; 3=3 to 4 times a year; 4=5 times or more than 5 times a year) | 2.57 | Archery | 33 |
The length of the visit (1=1 to 2 days; 2=3 to 4 days; 3=5 to 6 days; 4=More than 6 days) | 2.56 | Grassland go-cart | 16.6 |
NEP (the means of response to the five environment questions) Q1: When humans interfere with nature it often produces disastrous consequences; Q2: Humans must live in harmony with nature in order to survive; Q3: The balance of nature is very delicate and easily upset; Q4: Plants and animals have as much right as humans to exist; Q5: The earth is like a spaceship with very limited room and resources | 3.59 | Grassland glider | 14.1 |
Slippery grass | 6 |
Table 2 Distribution of payment card responses |
Payment (Before information, N=403) | Payment (After information, N=472) | ||||||
---|---|---|---|---|---|---|---|
Card amount (yuan) | Count (n) | Percent (%) | Cum (%) | Card amount (yuan) | Count (n) | Percent (%) | Cum (%) |
5 | 15 | 3.7 | 3.7 | 5 | 0 | 0 | 0 |
10 | 26 | 6.5 | 10.2 | 10 | 9 | 1.9 | 1.9 |
20 | 52 | 12.9 | 23.1 | 20 | 31 | 6.5 | 8.4 |
30 | 9 | 2.2 | 25.3 | 30 | 2 | 0.4 | 8.8 |
50 | 104 | 25.8 | 51.1 | 50 | 158 | 33.5 | 42.3 |
80 | 44 | 10.9 | 62 | 80 | 27 | 5.7 | 48 |
100 | 107 | 26.6 | 88.6 | 100 | 141 | 29.9 | 77.9 |
120 | 14 | 3.5 | 92.1 | 120 | 32 | 6.8 | 84.7 |
150 | 19 | 4.7 | 96.8 | 150 | 39 | 8.3 | 93 |
180 | 9 | 2.2 | 99 | 180 | 22 | 4.7 | 97.7 |
200 | 4 | 1 | 100 | 200 | 11 | 2.3 | 100 |
Total | 403 | 100 | Total | 472 | 100 |
Table 3 Regression results |
Variables | Logit regression (Pay or not pay) | Variables | OLS regression (WTP) | ||
---|---|---|---|---|---|
Model 1 (Before information) Coefficient (standard error) | Model 2 (After information) Coefficient (standard error) | Model 3 (Before information) Coefficient (standard error) | Model 4 (After information) Coefficient (standard error) | ||
Constant | -1.697(0.574)*** | -5.932(1.061)*** | Constant | -64.251(11.738)*** | -56.846(11.377)*** |
Income | 0.199(0.091)** | 0.325(0.123)*** | Income | 4.796(1.710)*** | 5.570(1.668)*** |
Edu | 0.452(0.199)** | 1.347(0.274)*** | Edu | 8.457(3.867)** | |
NEP | 0.376(0.140)*** | 0.647(0.209)*** | NEP | 17.554(2.809)*** | 20.382(2.514)*** |
Residence of Inner Mongolia | 0.700(0.254)*** | 1.190(0.421)*** | Residence of Beijing | 17.106(5.467)*** | 11.019(5.008)** |
The length of the visit | 0.710(0.167)*** | The length of the visit | 13.058(2.037)*** | 8.968(1.970)*** | |
Experiencing the life of herders | 0.427(0.214)** | 3.873(1.018)*** | Experiencing the life of herders | 23.397(3.931)*** | 19.277(3.816)*** |
Travel experiences | 0.460(0.192)** | Enjoying performances | 12.112(3.833) *** | 15.799(3.752)*** | |
Dependent variable | Ybefore | Yafter | Dependent variable | WTPbefore | WTPafter |
Number | 567 | 567 | N | 403 | 472 |
Prob (YES) | 71.1% | 83.2% | |||
Significance | 0.0000 | 0.0000 | Adj. R2 | 0.3367 | 0.3213 |
Mean WTP | 49 yuan | 72 yuan | Mean WTP | 69 yuan | 86 yuan |
Note: **and *** indicate statistical significance at the 5% and 1% levels, respectively. |
Table 4 Reasons and percent distribution of respondents who were unwilling to pay before and after information |
Reasons | Before information sheet is provided | After information sheet is provided | ||
---|---|---|---|---|
Number of respondents | Percent (%) | Number of respondents | Percent (%) | |
It is the government’s responsibility | 92 | 56.1 | 63 | 66.3 |
I do not believe the money will be used effectively | 35 | 21.3 | 16 | 16.8 |
I do not believe that the grassland in Hulunbuir need additional protection or management | 27 | 16.5 | 11 | 11.6 |
Protect or not, it doesn’t matter | 10 | 6.1 | 5 | 5.3 |
Total number and percent | 164 | 100 | 95 | 100 |
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