After 15 years of development, Zhejiang Province has gained relatively rich experience in the conservation of important agricultural cultural heritage. Especially in regard to the “five-in-one” multi-party conservation mechanism of government promotion, community initiative, enterprise participation, technology driving, and social linkage (Min,
2016), it has made outstanding progress in the construction.
(1) Adhering to the government’s promotion, the heritage conservation mechanism and policy are constantly improved.
For the conservation of IAHS in Zhejiang Province, the government plays a leading role. Its main task is to formulate relevant supporting policies, implement standardized management, organize the formulation and implementation of planning, and be responsible for fund raising, etc. The most important goal is to bring the conservation and utilization of IAHS into the overall layout of local development and integrate it into the development strategies of ecological civilization construction, beautiful countryside construction, ecological environment conservation and cultural industry development. Meanwhile, by highlighting the dominant position of farmers, comprehensively implementing the direct subsidy for grain growing and farmland transfer subsidies, strengthening agricultural practical technology training, and helping to build public brands, the local government will ensure that the vast majority of farmers obtain real benefits from the heritage conservation, and maximize the enthusiasm of farmers to participate in the conservation.
For example, Qingtian County issued the Interim Measures for the conservation of Qingtian Rice-Fish Culture System, which clarified the policy, content, measures, liability subjects, funds guarantee, reward and punishment mechanisms, etc. regarding the heritage conservation. It also formulated the Plan for the Conservation and Development of Qingtian Rice-Fish Culture System (2016-2025), which defined the general idea for the heritage conservation and development in the next decade from the perspectives of inheriting farming culture, cultivating and strengthening the rice and fish industry, and promoting the integrated development of agriculture and tourism. Shaoxing has established the joint conference system of Kuaijishan Ancient Chinese Torreya Conservation and the heritage conservation and management institution, formulated the management measures for the use of heritage signs, and actively promoted the legislation of heritage conservation. The Regulations on the Conservation of Shaoxing Kuaijishan Ancient ChineseTorreya is the seventh local regulation, which is the first time to implement local legislative Conservation for a single plant in Zhejiang Province. The Opinions on Promoting the Inheritance and Development of T orreya Grandis Industry was formulated, and 2 million yuan was allocated annually from the special fund of Forest Shaoxing for the heritage conservation and promotion.
(2) Adhering to community initiative, the enthusiasm of farmers to participate in the conservation has been constantly improved.
Communities that include farmers are the owners of the Agricultural Heritage Systems and the direct participants in the heritage conservation. They are also the subjects of cultural inheritance, agricultural production and market operation, as well as the main beneficiaries of the conservation achievements. Farmers in the heritage site of Qingtian Rice-Fish Culture System have gained great profits by selling field fish or engaging in the services of agritainment and catering. A number of typical demonstration households related to the conservation and development of the Agricultural Heritage System have emerged. The scale of ecological tourism of Kuaijishan Ancient Chinese Torreyahas been growing each year, and it now receives 8.0×105 tourists annually and generates 3.0×108 yuan of output value, greatly increasing farmers’ income. Qingyuan uses the traditional Duohua cultivation technique to produce mushrooms, and the price of the fresh mushrooms is as high as 150 yuan kg-1, while the price of mushrooms produced by modern substitute material cultivation techniques is only 10 yuan kg-1.
Meanwhile, because of the active participation of farmers, traditional farming techniques have been maintained, and new ecological agriculture models are also being explored and developed. Traditional farming methods, such as building cross-walls to prevent soil erosion, applying farm manure, picking with centipede ladders, peeling shells and roasting by manual methods, are still widely used by farmers in the heritage site of Kuaijishan Ancient Chinese Torreya. At the same time, some new agricultural production methods have also been promoted in the heritage site, such as the introduction and gradual promotion of mountain rice in Torreya grandis forests, which can increase the biodiversity of the Torreya grandis forests and the income of farmers to realize the win-win result of ecological and economic benefits.
(3) Adhering to enterprise participation, the integrated development of primary, secondary and tertiary industries has achieved initial success.
The participation of enterprises has greatly improved the level of products and market development, capital investment, industrial management and other aspects of heritage sites. Torreya grandis processing enterprises in Shaoxing City mainly focus on the frying of Torreya grandis fruit. In recent years, many enterprises have been actively engaged in deep processing of Torreya grandis and its by-products, developing new products and derivatives of Torreya grandis, and promoting the extension of traditional industries into many new fields. In 2018, Zhejiang Champion Torreya Grandis Co., Ltd. began cooperating with the famous international daily-product chemical enterprise SK Group (South Korea) and launched four series of Torreya grandis derivatives, including 11 products such as essential oil skin care, biological fiber fermentation mask, acne removing essence, handmade essential oil soap, and high-end cleaning and care products.
Zhejiang OSMUN Group has been devoted to pearl culture and industrial development for a long time, and has established a complete industrial chain from freshwater mussel cultivation to pearl terminal product production. In 2016, the total amount of pearl deep processing in Deqing County reached nearly 100 tons, accounting for about 10% of the total production of freshwater pearls in China. It has become the largest deep processing base of freshwater pearls in China. The annual output value of pearl cultivation and deep processing exceeds 5 billion yuan, and nearly 10000 people are employed. The Deqing Pearl Town, composed of OSMUN Pearl Industrial Park and Xiaoshanyang Pearl Cultural Park, is taken as the carrier to give full play to the functions of sightseeing, leisure, cultural inheritance and scientific research of Deqing pearl culture, which further promotes the development of Deqing leisure and sightseeing agriculture.
Relying on rich forest resources, Qingyuan Mushroom Cultural System has formed a variety of industrial types, including agricultural and forestry product production, processing, marketing, forest tourism and rural cultural tourism. The beautiful forest landscape and ecological environment also attract many tourists. In 2018, the forest scenic spot of the heritage site received 1.0825×106 tourists, and realized tourist income of 3.5876×107 yuan, accounting for about 44.0% of the total GDP of the heritage site.
(4) Adhering to scientific and technological guidance, the conservation and utilization of heritage sites are promoted in an orderly manner.
Science and technology play an important role in the conservation and development of IAHS in Zhejiang Province. Experts from agricultural ecology, agricultural history, agricultural culture, agricultural economy, rural development and other fields have been extensively involved in the value exploration and evaluation of IAHS, analyzed the sustainable development mechanism, assisted in the formulation of scientific and operable conservation and development plans, scientifically integrated ideas from modern agricultural technology to improve the theory of traditional knowledge and experience, and carried out scientific popularization, etc., which provides important intellectual support for IAHS conservation.
In 2016, Qingtian County established the first academician and expert workstation of Agricultural Heritage Systems in Lishui City level. The Institute of Geographic Sciences and Natural Resources Research of Chinese Academy of Sciences and Zhejiang University have carried out research projects on the multi-participation mechanism of heritage conservation, the development of ecological tourism and the ecological mechanism of Qingtian Rice-Fish Culture System for many years, which have provided strong theoretical support for the conservation work. In cooperation with Zhejiang A&F University, Shaoxing City has established the Torreya grandis Research Institute, postdoctoral workstations, test bases and technical research and development centers to carry out research onTorreya grandis conservation and development. In 2013, the project of “Research and Promotion of Key Technologies for Torreya grandis Improved Variety Selection and Efficient Cultivation” won the first prize of science and technology of Zhejiang Province. In the same year, a provincialTorreya grandis breeding center and germplasm collection bank were established in Shaoxing City. In 2016, it was named as the National Germplasm Resource Bank. By 2019, the number of Torreya grandis resource types in the Germplasm Resource Bank had increased to 255.
(5) Adhering to social linkage, the social environment of heritage conservation has been well created.
The improvement of public awareness and active participation of the public have created a good social environment for the heritage conservation. Qingtian County takes the inheritance and promotion of rice and fish culture as an important work of heritage conservation, and often performs the fish lantern dance at important festivals, such as the Spring Festival, to promote traditional culture. In some towns and villages, folk customs such as traditional breeding of field fish, giving dried field fish as a gift, and taking fish species as a dowry are still practiced. Meanwhile, people actively carry out rice-fish culture festivals, rice-fish cooking contests and other themed activities. Qingtian Rice-Fish Culture System has been reported by CCTV, BBC, Hong Kong Cable TV, Hong Kong Ming Pao, China Daily, Guangming Daily and other well-known media, which greatly improved its popularity and social influence.
Every year, a large-scale Torreya grandis cultural festival with rich content and Shaoxing characteristics is held in Kuaijishan Ancient Chinese Torreya. At the same time, people carry out Torreya grandis cultural activities on campus regularly, and compile books on Torreya grandis according to the differential receptivity of middle and primary school students. Through teaching, students can get in touch with Torreya grandis culture from childhood. In Gulai Town of Shengzhou City, sacrificing, blessing and other folk activities related to Torreya grandis are held every year. In Jidong Town of Keqiao District, sacrificing the Kuaijishan God is held during the Torreya grandis festival. Meanwhile, people have also shot and produced special promotional videos such as “ Torreya grandis, Hello!” and carried out the selection campaign of “The best ancientTorreya grandisin Kuaijishan” to expand its influence in various ways. In 2017, the ancientTorreya grandis was rated as one of the 15 Most Beautiful Forests in China by the Journal of Forest & Humankind.