
Factors and Combination Pathways Influencing Customer Behavioral Intentions in Rural B&Bs: A Mixed Study using fsQCA and NCA Based on Internet Travelogue Data
LI Chuangxin1, 2, HU Dongxue1, 2, LIU Meng1, 2
Factors and Combination Pathways Influencing Customer Behavioral Intentions in Rural B&Bs: A Mixed Study using fsQCA and NCA Based on Internet Travelogue Data
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