The Influence of TikTok User-Generated Content Short Videos on Tourists’ Willingness to Engage in Rural Tourism: The Mediating Role of Destination Image Perception

WANG Yang, YAN Wei, SUN Jingru, ZHOU Mi

Journal of Resources and Ecology ›› 2025, Vol. 16 ›› Issue (4) : 1185-1195.

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Journal of Resources and Ecology ›› 2025, Vol. 16 ›› Issue (4) : 1185-1195. DOI: 10.5814/j.issn.1674-764x.2025.04.021
Special Column: Ecotourism and Rural Revitalization

The Influence of TikTok User-Generated Content Short Videos on Tourists’ Willingness to Engage in Rural Tourism: The Mediating Role of Destination Image Perception

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2025, 16(4): 1185-1195 https://doi.org/10.5814/j.issn.1674-764x.2025.04.021

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