抖音用户生成内容短视频对游客参与乡村旅游意愿的影响研究:目的地形象感知的中介作用
王洋, 阎葳, 孙菁孺, 周密
The Influence of TikTok User-Generated Content Short Videos on Tourists’ Willingness to Engage in Rural Tourism: The Mediating Role of Destination Image Perception
WANG Yang, YAN Wei, SUN Jingru, ZHOU Mi
资源与生态学报 . 2025, (4): 1185 -1195 .  DOI: 10.5814/j.issn.1674-764x.2025.04.021