GEOGRAPHICAL RESEARCH ›› 2009, Vol. 28 ›› Issue (3): 781-791.doi: 10.11821/yj2009030022

• Urban and Rural Studies • Previous Articles     Next Articles

Transition and development of traditional retail centers in Beijing: In consumer perspective

DONG Ma-li1,2, CHEN Tian1, QU Tao1,2   

  1. 1. Institute of Geographic Sciences and Natural Resources Research, CAS, Beijing 100101, China;
    2. Graduate University of Chinese Academy of Sciences, Beijing 100049, China
  • Received:2008-11-11 Revised:2009-03-22 Online:2009-05-25 Published:2009-05-25
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Based on the consumer questionnaires of the 3 traditional retailing centers, Qianmen, Wangfujing and Xidan in Beijing, this paper analyzes the present features of consumer composition in the 3 retailing centers. The results are shown as follows. Firstly the differences in consumer composition maintain historical continuity of characteristics of retailing centers. Secondly, function diversity of traditional commercial centers is becoming considerable. Thirdly, spatial distribution of local consumer is becoming decentralization and equalization. What's more, evolution course and function transition of traditional retailing centers is revealed based on the changes in consumer composition in different periods. The result shows that the commercial functions of the 3 traditional retailing centers are mutually complement in their formation stage, and they are similar in planned economy, transitional in market economy during the 1990s, and diverse in the early 21st century. Finally, the renewal method and development trends of traditional retailing centers are discussed based on evaluation results in consumer perspective. The conclusion is that expansion of tourism and entertainment function is the future renewal method of traditional retailing centers. The evaluation result also shows that the future development trend of traditional retailing centers in consumer perspective is consistent with the historical features of the traditional retailing centers, and the differences of feature developing trends among the 3 retailing centers show different transition ways of the 3 areas.

Key words: consumer, traditional retailing center, transition, questionnaire, Beijing