Abstract:

Presently, two key problems, similar development mode and analogical tourist experience have emerged with tourism development in domestic historic districts. This paper discusses the new thought of tourism revitalization in historic district in perspective of tourist experience. Firstly, based on the deep analysis of tourist experience's essential elements in historic districts, the 6E experience model is established to summarize the tourist experience, including Estheticism and nostalgia, Education and culture, Entertainment and leisure, Escape and relax, Exchange and communication and Emotion sublimation. Meanwhile, how to build up and enhance every single experience of the 6E model in tourism revitalization of historic districts is also explained. Secondly, the application of the 6E model is demonstrated elaborately in the case of Conceptual Planning of Tourism Development in San-Fang Qi-Xiang Historic District in Fuzhou City. Considering the hierarchy and comprehensibility of tourist experience and combined with site environment analysis, San-Fang Qi-Xiang historic district is divided into four function zones: Nanhou old street mall, Warmth and leisure lane, Antai water-front recreation zone and high-class hotel zone for special tourists. The four zones are distinguished by degrees of bustling and tranquility as well as the hierarchy of experience. This paper concludes that it is beneficial to use the 6E model to segment function zones and create new products in tourism revitalization of historic districts, because it helps to revitalize and create a fresh life style with historical continuation in cultural, social and economic aspects. Therefore, it is perceived as a sustainable thought of development.

Key words: historic district, tourist experience, 6E model, San-Fang Qi-Xiang district