Abstract:

The development of a city is not only a long-term process of material environment construction, but also a long-term process of cultural development and civilization accumulation. The essence of a city is that the city can provide people with a high-quality lifestyle: “valuable, meaningful, tasteful, dignified and dreamy”. When a city’s material civilization is built to a certain extent, the excessive materialization needs cultural harmony to be more perfect. The Capital of Culture in East Asia has rich cultural resources, and also excellent tourist cities. The core task of building the Capital of Culture in East Asia is to protect and utilize cultural resources fully, and promote the regeneration of urban cultural resources and cultural development. This study used research data derived from the relevant statistics officially released by the cities, and mainly using the case study with the Capital of Culture in East Asia in China as the example. Previous studies have shown that the realization of a city’s cultural value is first to promote the regional development of the urban culture, so as to allow the residents to establish “Asian awareness” and “Asian vision”, promote the development of urban culture in life, and increase opportunities for host and guest participation. On this basis, the spatial carrier of urban culture production, trade and consumption is built through the construction of urban culture space and the production of space. Finally, through the implementation of a brand strategy for the Capital of Culture in East Asia, the city’s cultural space, cultural taste and consumption level will be improved, the city brand based on local culture and regional culture will be built, and its competitiveness will be achieved on both regional and global levels.

Key words: Capital of Culture in East Asia, cultural cities, cultural resources, cultural space