Journal of Resources and Ecology ›› 2022, Vol. 13 ›› Issue (4): 552-563.DOI: 10.5814/j.issn.1674-764x.2022.04.002

• Development and Management of Ice and Snow Tourism in China • Previous Articles     Next Articles

High-quality Development Paths of Ice-snow Tourism in China from the Perspective of the Winter Olympics

TANG Chengcai1,2(), ZENG Rui1,2, YANG Yuanyuan1,2, XU Shiyi1,2,*(), WANG Xin1,2   

  1. 1. School of Tourism Sciences, Beijing International Studies University, Beijing 100024, China
    2. Research Center of Beijing Tourism Development, Beijing 100024, China
  • Received:2021-10-25 Accepted:2022-01-20 Online:2022-07-30 Published:2022-06-07
  • Contact: XU Shiyi
  • About author:TANG Chengcai, E-mail: tcc5808@163.com
  • Supported by:
    The National Natural Science Foundation of China(42071199);The Major Project of National Social Science Foundation for Arts(20ZD02);The Humanities and Social Sciences Research Foundation of the Ministry of Education of China(18YJA630102)

Abstract:

Preparations for the Beijing Winter Olympics have promoted the rapid development of ice-snow tourism in China, which contributes to achieving the goal of having “300 million people participate in ice-snow sports”. This paper analyzes the status quo and problems associated with the growth of ice-snow tourism in China based on the methods of documentation and field investigation. The results indicate that China’s efforts have born abundant fruits. Notwithstanding, there are still some problems due to the limited time and hastened process of ice-snow tourism development, including unreasonable exploitation, low-quality products and services, imperfect investment and financing system, inadequate management, a single marketing mode, and insufficient talent teams. Compared with developed countries in Europe and the United States, ice-snow tourism in China is in the stage of rapid development. To achieve the high-quality development of ice-snow tourism in China, this paper proposes actions from eight aspects which involve policy, products and services, marketing, safety management and control, talent teams, standardization construction, science and technology, and community participation. This study can provide references for the high-quality development of ice-snow tourism in China, as well as perfecting Chinese theoretical research on ice-snow tourism.

Key words: ice-snow tourism, ice-snow sports, tourism resources, Beijing Winter Olympics, high-quality development