Abstract: The "Noto's Satoyama and Satoumi " in Noto Peninsula of Ishikawa Prefecture, Japan is a system of Socio-Ecological Production Landscapes and Seascapes (SEPLS) mosaics interconnected with highly productive coastal areas that have been formed and maintained through long-term human influence, which supports not only its diverse and traditional agriculture, forestry and fisheries, but also sustains local livelihoods and conserves its flourishing biodiversity. Since the designation of Noto as Globally Important Agricultural Heritage Systems (GIAHS) in 2011, there have been active developments of conservation and revitalization efforts amongst the local governments, and communities, as well as pouring interest from the academia, international community and private sector. The paper will discuss the developments of Noto's GIAHS through examining several case studies of recent conservation and revitalization efforts of new initiatives and those building on existing schemes. The report will be based on literature reviews, interviews with and information provided by Ishikawa Prefectural Government and field surveys conducted. It is found that modest but steady steps are being taken in conservation of GIAHS and Noto is taking an active role contributing to the GIAHS initiative.

Key words: GIAHS, Satoyama, Satoumi, Socio-Ecological Production Landscapes and Seascapes (SEPLS), rural revitalization