Journal of Resources and Ecology ›› 2014, Vol. 5 ›› Issue (4): 341-347.doi: 10.5814/j.issn.1674-764x.2014.04.009

• GIAHS • Previous Articles     Next Articles

Private Provision of Environmental Public Goods: A Pilot Program for Agricultural Heritage Conservation

NOMURA Hisako1, YABE Mitsuyasu2   

  1. 1 Faculty of Agriculture, Kyushu University, 6-10-1Hakozaki, Higashi-ku, Fukuoka-shi 812-8581, Japan;
    2 Laboratory of Environmental Economics, Department of Agricultural and Resource Economics, Faculty of Agriculture, Kyushu University, 6-10-1Hakozaki, Higashi-ku, Fukuoka-shi 812-8581, Japan
  • Received:2014-09-17 Revised:2014-11-20 Online:2014-12-18 Published:2014-12-19
  • Contact: NOMURA Hisako E-mail:hnomura@agr.kyushu-u.ac.jp

Abstract: While the true value of environmental goods may be captured in a one-off payment, it may be easier to add a smaller amount to a private good by means of donation and collect the total environmental value over time. For that, however we need to ensure the smaller amount of a heritage conservation donation added to a private good is adequate so that we can find retailers to participate in such fund-raising activities. We test the contingent valuation method's criterion validity by comparing their stated purchasing behavior with their actual behavior. The price increase from the addition of the donation did not affect total sales of the commodity. Adding a donation to specialized private goods may be an effective way to collect landscape and agricultural heritage conservation donations. Furthermore, our findings suggest that funds can be collected without affecting commodity sales. This approach is effective in other environmental protection activities.

Key words: contingent valuation method (CVM), willingness to Pay, criterion validity, agricultural heritage, conservation